DMA 07 Annual Conference — Chicago, IL
Keyword rich contextually relevant text links are like fuel for your website’s search engine rankings. Without good links, you are relegated to the bottom of the search results heap. Link building is arguably the most difficult, the most misunderstood and poorly executed aspect to SEO. Learn: criteria for evaluating a link’s value, creative link building strategies, link buying do’s and don’t’s, how to approach webmasters, how to leverage your affiliates, how social media can be leveraged to build links, dangerous tactics, and more!
Learning Points:
- Link building efforts that went horribly awry and how to avoid repeating their mistakes
- Concrete action steps to boost your site’s importance in the eyes of the search
engines
- Demystify link building, debunking myths, presenting real opportunities, providing tools, sharing real world experiences
Moderator:
Stephan Spencer, Founder and President, Netconcepts
Panelists:
Eric Ward, Founder, The Ward Group
Lee Odden, CEO, TopRank Online Marketing
Seth Besmertnik, CEO & Co-Founder, LinkExperts
Filed under: Link Building Seminars SEO
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Candlesandsuch.com is a website run quite frugally by its two main proprietors. For a site that hasn’t had a lot of professional help with regard to search engine optimization, it possesses some positive SEO attributes. That’s not to say there aren’t issues, but some of the main facets of good SEO are observed and incorporated.
In this SEO report card originally featured on Practical eCommerce, Netconcepts’ Search Analyst Jeff Muendel takes an in-depth look at how inbound links and sculpting PageRank can help improve the overall site.
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Filed under: Articles Ecommerce Link Building SEO Website Audits
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Mike Moran is an author and pioneer in search marketing at IBM Corp. Since the early 2000s, Mike has worked to establish ground-breaking strategies on a corporate level, in order to implement SEO changes on a massive scale.
Stephan Spencer, Netconcepts’ founder and president, interviewed Mike about the unique challenges that mega-corporations have related to SEO implementation, understanding the ROI and hidden benefits behind SEO, and what the solutions are to solving those challenges. Read more about how savvy decision-making and well-written processes can help solve SEO implementation problems on a corporate level.
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Filed under: Cool Friends Corporate Sites SEO
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Shop.org Annual Summit 2007 — Las Vegas, NV
Keyword-rich text links are like fuel for your search engine optimization (SEO). Our panel of SEO experts will evaluate your link health and propose the cures - both tactical and strategic. If you want to venture beyond directory submissions and into “link baiting” and social media marketing to supercharge your rankings, then this session is for you.
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Neil Patel, CTO, Advantage Consulting Services
Eric Ward, Founder, The Ward Group
Rebecca Kelly, Search Marketing Consultant, SEOMoz
Filed under: Link Building Seminars SEO
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Bryan Eisenberg is an inventor of Persuasion Architecture™, a process that helps persuade customers to make a decision on your website when traditional marketing methods fail. He is also the co-founders and CPO (Chief Persuasion Officer) of Future Now, Inc., a company that helps bridge the gap between businesses and customers through an in-depth understanding of what the customer wants.
Stephan Spencer, Netconcepts’ founder and president, interviewed Bryan about personas and persuasion architecture. Read more about how this unique insight will help you understand how to convert views into sales.
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Filed under: B2C Cool Friends
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AMA Hot Topic: Search Engine Marketing — Chicago, IL
Links are the currency of search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire showing us the way to great search engine rankings.
You will learn:
- Google’s PageRank scores: red herring or useful metric?
- What makes a link valuable or not
- Creative strategies for building link-worthy content
- What works when approaching webmasters with link requests
- Pitfalls to avoid if buying or bartering links
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Filed under: Link Building Seminars SEO
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Search Engine Bootcamp — Auckland, New Zealand
Link building is fast becoming one of the best ways to promote your site, find out how to master the basics & get you linking strategy up & running, great overview here.
Speaker:
Jacqui Jones, Natural Search Marketing Consultant, Netconcepts
Filed under: Link Building Seminars SEO
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UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
- Making your site “search engine friendly”
- “Pay-per-click” search advertising
- Benchmarking, competitive intelligence and ROI analysis
- Trends in contextual, behavioral and local advertising
Creating a buzz — viral marketing
- Blogs, RSS feeds, forums, wikis and more
- Harness “word of mouse” to enhance your brand
- Identifying the “sneezers” who will spread your viral message
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Filed under: Blogs Buzz Marketing online marketing Seminars SEO Web Analytics
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